Our Why? It's time.
IT'S TIME TO ENTER A NEW ERA
Craftspeople are not about checking off the boxes anymore. It's about having balance, options, and a voice; being seen, heard, and accepted; having both a fulfilling career and a family life; creating a holistic, sustainable environment; acknowledging the past, and embracing the present. And it can't happen through traditional establishments. It'll take building something from the ground up with diverse voices, hard conversations, and vulnerability.
In essence, a completely new business model that isn't hindered by legacy, gatekeeping, and outdated values.
IT'S TIME TO GO ABOVE AND BEYOND
We create opportunities that didn't exist, and build ideas from the ground up through collaboration. But that means embracing ALL the things: technology, modern tools and equipment, values, and ultimately, the great unknown. We'll experiment, make mistakes, and falter at some points. And you know what? That's okay. That's what innovation entails. Creatives should be able to expand themselves in new ways. It can be scary. Exciting. Hopeful. Invigorating. Nervewracking.
Bust most of all, it is long, long overdue.
IT'S TIME TO BREAK THE GLASS CEILING
The creative industry needs to fundamentally evolve, and us creatives can create big change by starting in a small context. Let's show the world what creatives are truly capable of by merging arts and innovation. We can create the world of tomorrow by finding solutions to the world of today. In order to build this chapter, none of us can do it alone. We have to do it together. It's time to unite all of our individual passions, angsts, thoughts, and hopes into a new kind of creative business model. It starts with us.
Let's build something fresh, relevant, and invigorating from the ground up through Jenna Sais Quoi.